Ragnar (Adventure Races) needed some sleek new designs for their 2022 medals and shirts, along with a few connector medals to round out the year. What we produced for them blew them away. When I initially distilled that brief down to the most important pieces, I discovered how highly their runners value something unique per event. Even if it was just the name of the location, they loved custom. So in knowing what the budget would allow I settled on something that would allow that customization but also fit into the allocated budget for the shirts. Mixing looks from F1 racing, and just a general feeling of speed, along with the belief that if I don't want to wear it, why would anyone else, these were the shirts that were created to accompany the medals. Ragnar even took the copy from my Trail shirt and adopted it into their day to day verbiage. I'll always take a copy writing success.
